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This enumerated type lists the bidding strategies that can be used for an onsite Cost per Click (CPC) campaign that uses manual targeting.

Types that use BiddingStrategyEnum

FundingStrategyUpdateBiddingStrategyRequest

Calls that use BiddingStrategyEnum

POST
/ad_campaign/{campaign_id}/clone
POST
/ad_campaign
GET
/ad_campaign/find_campaign_by_ad_reference
GET
/ad_campaign/{campaign_id}
GET
/ad_campaign/get_campaign_by_name
GET
/ad_campaign
POST
/ad_campaign/{campaign_id}/update_bidding_strategy

Enumerations

Value
Description
FIXED
Indicates that a seller will assign and adjust keyword bids for the specified CPC campaign.

This is the default value.
DYNAMIC
Indicates that eBay will manage a campaign's keyword bids and automatically update them daily to the suggested bid.

Note: For a CPC campaign using dynamic bidding, sellers can continue to manually add keywords for the campaign, but they are no longer able to manually adjust their associated bid values. In order to manually adjust bid values, sellers must use the FIXED bidding strategy.