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This enumerated type lists the bidding strategies that can be used for an onsite Cost per Click (CPC) campaign that uses manual targeting.

Types that use BiddingStrategyEnum


Calls that use BiddingStrategyEnum


Indicates that a seller will assign and adjust keyword bids for the specified CPC campaign.

This is the default value.
Indicates that eBay will manage a campaign's keyword bids and automatically update them daily to the suggested bid.

Note: For a CPC campaign using dynamic bidding, sellers can continue to manually add keywords for the campaign, but they are no longer able to manually adjust their associated bid values. In order to manually adjust bid values, sellers must use the FIXED bidding strategy.