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This method updates the ad rate strategy for an existing Promoted Listings Standard (PLS) rules-based ad campaign that uses the Cost Per Sale (CPS) funding model.

Specify the campaign_id as a path parameter. You can retrieve the campaign IDs for a seller by calling the getCampaigns method.

Note: This method only applies to the CPS funding model; it does not apply to the Cost Per Click (CPC) funding model. See Funding Models in the Promoted Listings Playbook for more information.


Resource URI


This method is supported in Sandbox environment. To access the endpoint, just replace the root URI with

URI parameters

campaign_idstringThis path parameter specifies the unique eBay-assigned identifier of the ad campaign for which the ad rate strategy is being updated.

Use the getCampaigns method to retrieve campaign IDs.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.

Content-TypestringThis header indicates the format of the request body provided by the client. Its value should be set to application/json.

For more information, refer to HTTP request headers.

Occurrence: Required

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription

This field is used to change the current ad rate strategy for a Cost Per Sale (CPS) campaign. It is not needed if the ad rate strategy is not being changed for the campaign.

Note: This field is not applicable for Offsite Ads campaigns.

Occurrence: Optional


The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

The bidPercentage is a single precision value that is guided by the following rules:

  • These values are valid:
       4.1,    5.0,    5.5, ...
  • These values are not valid:
       0.01,    10.75,    99.99,
       and so on.
This is the default bid percentage for the campaigns using the Cost Per Sale (CPS) funding model, and this value will be overridden by any ads in the campaign that have their own set bid percentages.

If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.

Note: This field has a minimum value of 2.0 and a maximum value of 100.0.

Occurrence: Optional

dynamicAdRatePreferencesarray of DynamicAdRatePreference

A field that indicates whether a single, user-defined bid percentage (also known as the ad rate) should be used, or whether eBay should automatically adjust listings to maintain the daily suggested bid percentage.

Note: Dynamic adjustment is only applicable when the adRateStrategy is set to DYNAMIC.
Default: FIXED

Occurrence: Optional


The percentage above or below (-) the eBay suggested ad rate that a seller is willing to pay.

This specifies the maximum and minimum values to which an ad rate can be dynamically adjusted.

Occurrence: Optional


The maximum value (specified as a percentage) to which the eBay suggested ad rate can be adjusted. The adjusted ad rate will never exceed this percentage.

Occurrence: Optional


HTTP response headers

This call has no response headers.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

204No content
400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35007API_MARKETINGREQUESTThe 'bidPercentage' {bidPercentage} is not valid. The bid percentage should be a single precision value. Minimum value: {minBidPercent} , Maximum value:{maxBidPercent}.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35043API_MARKETINGREQUESTThe campaign status of {campaignStatus} is either invalid or not supported for this operation.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35061API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is being synced to match the specifications of the campaign. Please wait a few minutes and try the call again.
35063API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is ending soon. No update operations are allowed on this campaign until it ends.
35077API_MARKETINGBUSINESSTo use promoted listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity.
35078API_MARKETINGBUSINESSTo gain access to Promoted Listings, you must be in good standing with recent sales activity.
35106API_MARKETINGBUSINESS'BidPercentage' should be provided when selected 'adRateStrategy' is 'FIXED'.
35107API_MARKETINGBUSINESS'dynamicAdRatePreferences' can be provided only when selected 'adRateStrategy' is 'DYNAMIC'.
35108API_MARKETINGBUSINESSThe 'adRateAdjustmentPercent' {adRateAdjustmentPercent} is not valid. Please set 'adRateAdjustmentPercent' {adRateAdjustmentPercent} between {minAllowedAdRateAdjustmentPercent}% - {maxAllowedAdRateAdjustmentPercent}%.
35109API_MARKETINGBUSINESSThe 'adRateCapPercent' {adRateCapPercent} is not valid. Please set 'adRateCapPercent' between {minAllowedAdRateCapPercent}% - {maxAllowedAdRateCapPercent}%.
35110API_MARKETINGBUSINESSThe 'adRateStrategy' is not supported for CPC funding model.
35111API_MARKETINGBUSINESSThe 'dynamicAdRatePreferences' is not supported for CPC funding model.
35114API_MARKETINGBUSINESSThe 'dynamicAdRatePreferences' list currently can only support one element containing dynamicAdRatePreference. Please remove additional elements and try again.


This call has no warnings.


New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Update an Ad Rate Strategy

This sample updates the ad rate strategy details for an existing Promoted Listings Standard (PLS) ad campaign.


The input for this sample is the campaign_id of the ad campaign for which the ad rate strategy details shall be updated, as well as the updated ad rate strategy details.



A successful call returns the HTTP status code 204 No content. This method has no response payload.