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Reports help you view, organize, and analyze your data. They also allow you to place large amounts of data into multi-dimensional tables, charts, and customizable dashboards so your users can visualize meaningful patterns and trends. eBay recommends that the following metrics be included in your PLA analytics via downloadable reports. Metrics are grouped based on the type of reporting and analytics they roll up to.

 

Campaign

We suggest including the below metrics in campaign-level performance reporting.

Recommended Metric

Campaign name
Campaign ID
Campaign start date
Campaign end date
Impressions
Clicks
Click-through-rate (CTR)
Average cost-per-click (CPC)
Ad fee
Sold quantity
Sales amount
Sales conversion rate
Return on Ad Spend (ROAS)

 

Listing

We suggest including the below metrics in listing-level performance reporting.

Metric

Campaign name
Campaign ID
Campaign start date
Campaign end date
Ad group name
Ad group ID
Listing name
Listing ID
Listing start date
Listing end date
Item price
Listing quantity available
Impressions
Clicks
Click-through-rate (CTR)
Average cost-per-click (CPC)
Ad fee
Sold quantity
Sales amount
Sales conversion rate
Return on ad spend (ROAS)

Ad group related resources can be found here

Listing detail resource can be found here

 

Keyword

We suggest including the below metrics in keyword performance reporting.

Metric

Campaign name
Campaign ID
Campaign start date
Campaign end date
Ad group name
Ad group ID
Keyword
Keyword match type
Keyword ID
Impressions
Clicks
Click-through-rate (CTR)
Average cost-per-click (CPC)
Ad fee
Sold quantity
Sales amount
Sales conversion rate
Return on ad spend (ROAS)

Keyword related resources can be found here

 

Search Query

We suggest including the below metrics on search queries that result in ad placement.

Metric

Campaign name
Campaign ID
Campaign start date
Campaign end date
Ad group name
Ad group ID
Keyword
Keyword match type
Keyword ID
Search query
Impressions
Clicks
Click-through-rate (CTR)
Average cost-per-click (CPC)
Ad fee
Sold quantity
Sales amount
Sales conversion rate
Return on ad spend (ROAS)

 

Ad Group

We suggest including the below metrics when in ad group-level performance reporting. Please note these metrics are powered by the campaign performance report.

Metric

Campaign name
Campaign status
Campaign ID
Campaign start date
Campaign end date
Ad group name
Ad group ID
Impressions
Clicks
Click-through-rate (CTR)
Average cost-per-click (CPC)
Ad fee
Sold quantity
Sales amount
Sales conversion rate
Return on ad spend (ROAS)